The largest soft drink producer in the world wants to obtain a larger portion of the US $ 66 million market on a new dairy factory.
Coca-Cola Co., which faces a decrease in sales as consumers move further away from sugary soft drinks, indicates that it is producing the first "natural" yogurt, made without artificial flavors, colors or preservatives. The goal is to boost the company's dairy division, which has seen an increase in sales of 30 percent in the last year.
Coca-Cola, based in Atlanta, and its beverage industry competitors have sought alternatives outside the soft drink segment to boost growth as soft drink consumption declines. The company acquired in 2016 Verde Campo, based in the Brazilian state of Minas Gerais, and has invested close to $ 13.3 million to expand the production of natural dairy products.
Such investment also the acquisition of soft drink filling machine which make up the primary equipment for the diary production process. Since consumers around the world are looking for healthier options, the company aims to remove artificial ingredients from their yogurt by the end of the month, and has plans to extend the measure to cheeses and other products by the end of 2019.
Coca-Cola has invested to double its capacity of cheese production and quintuple its capacity to make yoghurts, according to Verde Campo. So far, milk filling machine manufacturers are expect to be tipped as part of this ongoing project. The goal is to achieve growth of more than 30 percent, according to the company. Coca-Cola also has dairy operations in other countries, including the United States, under the Fairlife brand.
As Coca-Cola advances in its quest and investment in the dairy product industry, the beverage giant is keen in ensuring that the ingredients to be used in the production are purely from the natural sources. One way the global giant adopts in enforcing this decision is through making sure that the raw materials are acquired directly and immediately in the fields. It has also set steps into ensuring the development of programs aimed at helping farmers deliver milk that has less amounts of microorganisms (bacteria) and is generally safe. This will in turn improve the quality of the dairy products.
In addition to the production of the dairy products, there are arrangements in place to ensure that the products are well packaged for consumers. An important tool in this regard is the milk bottling equipment. Coca-Cola is a giant in the beverage industry and as such has all it takes to ensure that high-quality equipment are in place to ensure the smooth running of the entire dairy production process.
Raw materials are very important in setting up the dairy industry. Coca-Cola $66 milling investment covers those incentives to dairy farmers to ensure the continuous supply of dairy products.
With all these in place, the giant in the beverage industry is set for another path to achieving a tremendous success, not just in the dairy market but also the global economy at large.